OUR STORY

A better brand did not exist, so we designed one

In 2014, EJ Pretty set up a studio in Chicago, Illinois, alongside a team of world-renowned craftsmen. The aim of EJ Pretty was to create a new unique brand of luxury products like nothing else in your mother’s closet. We planned it from the onset to become the symbol of a new generation that is effortlessly pretty.

The EJ Pretty brand is carefully crafted to a timeless ultra-luxury quality and style. Be rest assured that any of our luxury watches, leather goods, ready-to-wear apparels, footwear, jewelry and other accessories you may acquire from us, was designed with ingenious precision, utmost craftsmanship and uncompromised attention to detail.

EJ Pretty handbags are popularly referred to as "The Status Symbol", and unarguably an excessive indulgence in modish details and incontestable luxury. Our passion for distinction is driven by a relentless quest to be flawless.

Welcome to New Generation-Pretty