A better brand did not exist, so we designed one
In 2014, EJ Pretty set up a studio in Chicago, Illinois, alongside a team of world-renowned craftsmen. The aim of EJ Pretty was to create a new unique brand of luxury products like nothing elsewhere. We planned it from the onset to become the symbol of the world's most beautiful. EJ Pretty then began to craft
timeless ultra-luxury high quality products and style. All of EJ Pretty products are designed with ingenious precision, utmost craftsmanship and uncompromising attention to detail.
EJ Pretty handbags are popularly referred to as "The Status Symbol", and unarguably an excessive indulgence in modish details and incontestable luxury. Our passion for distinction is driven by a relentless quest to put our products in the hands of a select few. You are here because you are.
Welcome to New Generation-Pretty
CHICAGO IL. USA
THE DESIGNER'S PROMISE
We promise to consistently design and manufacture products that are a masterpiece to own, timeless elegance, and a pride to flaunt. Just for a select few who desire nothing but the best and never common.